Ruling Principles – Action Bias

After a short break from our “Ruling Principles” series to settle your exam results nerves, we return to look at another principle of psychology that governs how we live. This week, it’s Action Bias. At its simplest, action bias is exactly what it says – a bias for action. But let’s take a more detailed … Continue reading Ruling Principles – Action Bias

Ruling Principles – The Zeigarnik Effect

First observed by Soviet psychologist Bluma Zeigarnik, the Zeigarnik Effect is the feeling of unease or discomfort that arises from incompleteness, which may come from unfinished tasks, unanswered questions or cliff-hangers in our favourite novels and TV series. Incompleteness instils a degree of mental tension that will only be relieved by completion of the respective … Continue reading Ruling Principles – The Zeigarnik Effect

Ruling Principles – The Damaging Influence of Our Primitive Past – Evidence from Evolutionary Psychology

The following article is the first of our “Ruling Principles” series. The series will highlight various psychological principles that govern how we live, often without us even knowing. Homo sapiens have an intriguing and astonishing history, but could our ancestors genes be inhibiting our everyday decisions today?     Evolutionary psychology defines common psychological phenomena … Continue reading Ruling Principles – The Damaging Influence of Our Primitive Past – Evidence from Evolutionary Psychology