Welcome to the second post in our bridging the gap series. Here we give you 5 books that we think are great for bridging the gap between psychology and sociology.

 

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  1. Drive: The Surprising Truth About What Motivates Us – Daniel Pink

Pink shatters almost all of our historical beliefs about motivation. Though old-fashioned techniques may have been effective fifty or a hundred years ago, they are not effective now. Humans have a deep-rooted desire to direct their own lives, and this is the secret to high performance.

The three factors behind true motivation, according to Pink, are autonomy, mastery and drive.

 

  1. Quiet: The Power of Introverts in a World That Can’t Stop Talking – Susan Cain

The introvert is somewhat of a forgotten being in today’s social society. In a world where friends, businesses and activists compete to grab our attention on social media, it seems as though only the extrovert should flourish.

But in all of this, the sensitive and serious side of the introvert is ignored. Cain explains the positives of being an introvert and how introverts benefit our society in so many ways. A truly inspiring book.

 

  1. Outliers: The Story of Success – Malcolm Gladwell

Malcolm Gladwell has the power to redefine how you think with every book. In Outliers, he urges us to change the way we look at successful people. We are far too focused on what kinds of people they are – think of all the self-improvement books that are based on the lives of successful people.

Rather, Gladwell claims we should focus on where they are from, their age, their culture, the societies in which they have reached their success. Doing this reveals some shocking truths about what it really means to be successful.

 

  1. Influence: The Psychology of Persuasion – Robert Cialdini

Again, I would like to highlight that in the modern world, our lives are dominated by various people competing for our attention, and many of those people are trying to get us to say yes to something – just as we often do to others.

But is there a science behind getting people to say yes? Cialdini provides strong evidence that there is, suggesting six principles that are destined to persuade.

 

  1. The Lucifer Effect: Understanding How Good People Turn Evil – Philip Zimbardo

The Lucifer Effect, written by the creator of the Stanford Prison Experiment, delves into the shocking processes that make good people commit evil acts. The ease at which good people can be persuaded to do bad things has concerning implications for the moral divide between right and wrong, good and bad.

 

There you go. Happy reading!

Let us know what you think of any of these books. We’d love to hear!

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