Ruling Principles – The Zeigarnik Effect

First observed by Soviet psychologist Bluma Zeigarnik, the Zeigarnik Effect is the feeling of unease or discomfort that arises from incompleteness, which may come from unfinished tasks, unanswered questions or cliff-hangers in our favourite novels and TV series. Incompleteness instils a degree of mental tension that will only be relieved by completion of the respective … Continue reading Ruling Principles – The Zeigarnik Effect

Ruling Principles – The Damaging Influence of Our Primitive Past – Evidence from Evolutionary Psychology

The following article is the first of our “Ruling Principles” series. The series will highlight various psychological principles that govern how we live, often without us even knowing. Homo sapiens have an intriguing and astonishing history, but could our ancestors genes be inhibiting our everyday decisions today?     Evolutionary psychology defines common psychological phenomena … Continue reading Ruling Principles – The Damaging Influence of Our Primitive Past – Evidence from Evolutionary Psychology

The Queue – A Micro-system of Psychology

Queues can be found all over the place, at sports events, festivals, on roads and in your local coffee shop. We’ve all spent enough time in them, but the likelihood is that most of us don’t acknowledge how complex they really are. They seem simple, right? In fact, the queue is a very intricate phenomenon. … Continue reading The Queue – A Micro-system of Psychology

Could Virtual Reality Spell the End for Phobias? – An Analysis

Oxford VR released on Wednesday that Virtual Reality could serve as a cure of phobias in the form of a virtual therapist.     The team at Oxford VR, led by Daniel Freeman have begun developing a programme that could help solve fear of heights using Virtual Reality (VR), requiring no human interaction. This news comes after … Continue reading Could Virtual Reality Spell the End for Phobias? – An Analysis